The 15 Best Watch Accounts To Follow on Instagram
Some people are sneakerheads, some people are car enthusiasts, and others are obsessed with accessories like luxury watches. If you’re part of the latter group, then sit down, buckle up, and be prepared to be blown away with some of the best watch accounts to follow on Instagram today.
From accounts that feature original photography and collectors that show off their vintage watch collections to watch enthusiasts who write killer reviews on everything from Swatch to Vacheron Constantin, here are the 15 best watch accounts that deserve a “follow” right now.
1. Hodinkee
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Hodinkee is the wildly popular Instagram account of the famous New York-based publication of the same name. Their page boasts over 775K followers and features a multitude of eye-pleasing content ranging from – you guessed it – luxury and vintage watches to celebs and popular athletes like Stephen Curry sporting their products. They update their page regularly, so following Hodinkee on Instagram will fill your feed with tons of new content on the reg, meaning you’ll have endless inspo from one of the most popular watch accounts on social media at your fingertips whenever, wherever.
2. Luxury Lifestyle Watches
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For those who are looking for inspo from the luxury watch world, Luxury Lifestyle Watches is the account to follow. Featuring everything from unique collections like Waldan Watches Heritage Professional “Pastel Edition,” which is limited to only 300 pieces, to iconic luxury watches from Rolex, this account oozes sophistication and style, as well as never-ending inspiration to help you look your best swanky self whenever needed.
3. Horology Homies
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Horology Homies may only have a little over 6,000 followers, but you shouldn’t pass up on clicking that “follow” button for a couple of reasons. The account is run by “4 physicians sharing their sick passion for watches,” and features a wide variety of watches worn by dudes who are just like us. The account has a more authentic vibe than just your everyday, run-of-the-mill Instagram account dedicated to fashion and accessories, and it’s updated pretty regularly, so your feed will have new watches following through it every few days.
4. Atom Moore
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If you’re looking to follow an account that features artsy photos of luxury watches, then the Atom Moore Instagram account will be an excellent addition to your social media feed. Featuring all sorts of styles ranging from luxury timepieces and vintage watches to funky designs by Swatch and Vacheron Constantin, you’ll lose track of time scrolling through the stunning pictures featured on the account, which are all taken by Moore himself.
5. Watch Professor
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Run by lifestyle, car, and motorcycle aficionado Carson Chan, who dubbed himself the “Watch Professor,” the Instagram account of the same name is definitely one to add on the social media app. Not only are the pictures of the watches he posts straight-up dripping with luxury, but his descriptions are also incredibly detailed and give you all the information you never knew you needed about each unique watch. His personal account is also a good source of inspiration for all things style and cars, so go ahead and slam that “follow” button for endless inspo on your feed.
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6. Zachary Pina
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Zachary Pina is a photographer who takes incredible shots of not just watches, but everything from nature, portraits, and wildlife, so following him on Instagram will provide a ton of aesthetically pleasing images on your feed. One scroll through his account will also show that Pina is socially conscious, and he’s known to feature pieces like the Oris Aquis, which has a “dial made from plastic that’s been hauled straight outta the ocean.” Top lad.
7. Watch Anish
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The Watch Anish Instagram account boasts over 1.7 million followers, and the man behind the handle, Anish Bhatt, has dedicated years and years to building his following along with his luxury lifestyle brand. Per the Watch Anish website, what started out as a blog for luxury watches turned into “a men’s luxury fashion and lifestyle portal,” which means when you click the “follow” button, you’re getting a lot more than just pictures of nice watches. Watch Anish also has a YouTube channel of the same name, so if you’re looking for content across multiple platforms, you’ve definitely stumbled across the right brand.
8. PB and Watches
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The PB and Watches account is run by a professional photographer from Toronto, who jokes in his bio that “no watches were harmed in the making” of his Instagram. Not only does he post stunning pictures that are perfectly curated for watch enthusiasts across the globe, but his pictures are also truly unique and eye-catching, which makes his account super interesting to scroll through.
9. Horoloupe
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Horoloupe is an Instagram account run by Wrist Check founder, Austen Chu, who has been a watch lover ever since he was a kid. “I’ve always loved watches. For as long as I can remember, I’ve always had a watch strapped onto my wrist. From my trusty blue Flik Flak in kindergarten to my first automatic watch in high school – I’ve never left home without a doing a #wristcheck,” his about me reads, explaining the origin of his brand’s name. The pictures featured on Chu’s Instagram are easy to see and straightforward, and the descriptions offer all the info you could ever want about luxury watches, making it one of the must-follow accounts for watch enthusiasts on social media.
10. Watch Fred
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The cleverly named Watch Fred Instagram account has nearly 55,000 followers and features clean, easy-to-see pictures of all sorts of luxury and vintage watches from brands around the globe. The descriptions offer a ton of information about each vintage find, however, if you happen to fall in love with one of the watches featured on the Watch Fred page, you’re gonna have to look elsewhere if you want it on your wrist, because his vintage watches are not for sale, as stated in his bio.
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11. Bexsonn
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Watches and whiskey, what could be better? Bexsonn, which was established in 2013, “aims to bring you personal and honest reviews, news and the odd debate based on the indulgences [watches and whiskey] above,” their about me page reads. The brand’s Instagram page also features “modern, vintage and occasionally overlooked or forgotten timepieces and whiskies,” which means that following this luxury lifestyle account will bring endless amounts of the finer things in life to your Instagram feed. Plus, most of the images posted are taken by the brand, which gives their content a timeless and authentic feel.
12. SJX Watches
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SJX Watches is a popular Instagram account that boasts over 100,000 followers thanks to their incredible close-up photos of luxury watches and the honest, straightforward reviews on the brand’s official website, which was created in 2011. Over a decade later, SJX Watches is still going strong, and definitely worth a follow if you’re into reading all about the ins, outs, pros, and cons of watches.
13. A Blog To Watch
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Another Instagram handle with a cheeky name, A Blog To Watch describes itself as “home of the world’s most popular watch blog since 2007” and covers everything travel and horological lifestyle, as evidenced by their carefully curated content. Featuring everything from vintage airstreams to vintage Mickey Mouse watches, A Blog To Watch will be your go-to destination for all things lifestyle for years to come.
14. RedBar Group
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If you’re looking for an Instagram account with stellar and unique images of all sorts of watches, then the RedBar Group’s IG was made for you. In addition to their popular Instagram account, the RedBar Group’s website offers in-depth reviews of some of the world’s finest wrist wear around. Not only does this company have excellent reviews and recommendations, they truly have hearts of gold and are supportive of those in the watch community, as evidenced by a fundraiser they held in April for a local watchmaker and RedBar member who was injured when his boutique was robbed.
15. Analog Shift
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The Analog Shift Instagram account is another must-follow for watch enthusiasts everywhere, thanks to a stunning collection of watch photos, most of which you can shop right off of IG. The watches featured on Analog Shift are some of the most coveted pieces of wristwear in the business, and will instantly add an element of cool sophistication to anyone’s collection of accessories, no matter style or brand you choose to shop for.
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